Client: Montana Wines
Entry: Lindauer Fraise Lip Gloss
Category: Consumer Programs

The  sparking wine Lindauer Fraise was nearing its first birthday and Montana Wines were keen to encourage more especially to try the drink.

The crucial key was to produce a product that mirrored the smell, colour, sparkle and taste of the sparkling wine – no simple task.

After considerable testing of products, August Dean Promotions came up with a “specially formulated” lip-gloss product that reflected all these qualities and was sure to remind consumers of the delicious bubbly every time they applied it.

The lip-gloss was delivered shrink wrapped to the Montana and then attached to the neck of individual bottles in an enclosed plastic holder.

Montana was thrilled with the results; Debbie Krajewski of Montana Wines described the lip-gloss as an innovative idea that was ideal and fitted the campaign they wanted to run perfectly.

 The Client said…

“This campaign was supported by radio advertising in both Australia and New Zealand and we actually had to cut the advertising short due to the popularity of these glosses, we sold all our promotional campaign in just two weeks”. “That equates to 120,000 bottles of Lindauer Fraise!”. “And nearly a year after the promotion consumers still ask where they can get the lip-gloss”.

Debbie Krajewski
Montana Wines