Client: Independent Liquor
Entry: Twistee Lip-gloss - Limited budget
Category: Consumer Programs  

Independent liquor's launch of a new drink into the market needed a fun item that would help motivate the consumer to purchase the "Twistee Vodka Shot".

Women aged between the 18-39 years old, who had a zest for life, possessed energy, and who loved to socialise and party with friends were targeted.

August Dean Promotions developed the perfect match with the "Twistee Lip gloss" which would be a gift with purchase promotion. The lip-gloss was produced in the same colours as the "Twistee Vodka Shot" and was strawberry it the taste. It cleverly contained the same colour swirl as the drink thus creating a very effective brand reminder.

The program ran nationally through the off and on premise liquor outlets and through normal channels and was a very successful gift with purchase.



"As a direct result of this promotion we not only met but exceeded our sales budget convincingly", "We were not only able to increase sales but the gloss was also instrumental in the launch of the brand into the UK, Canada and Australia".Nick Rogers
Sue Ingley
Merchandise Manager
Independent liquor